Blog
Thoughts, resources, and current work from the Amplify team.
How brands are finding key customer signals in the data firehose
We should all be using LLMs to improve our work, but we should trust their outputs less. Researchers and strategists have to practice constantly interrogating and validating LLM-generated insights—as well as using LLMs to stress test our own work.
A new way to understand shopping behavior that's driven by wants, not needs
What customer data you should be collecting to create meaningful personalization
Amplify's research framework for assessing business and user value
How to use the loyalty building block of reciprocity in your CX strategy.
Brands often spend too much time on the mechanics of their rewards programs, and not enough time designing the experiences that develop emotional connections with customers.
3 ways to improve your interview questions to get better insights
How we used the LCD approach to define target users and product requirements in six weeks.
Best practices in using a UX diary study, from my time as a researcher at Meta
