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A big-hearted experience design studio in Chicago

let's create

We love what we do, and who we get to work with

Our Team of experts

Ann Conway

Ann is the founder of Amplify and has a background in product innovation and service design.  She is experienced in leading research and strategy projects on complex questions, designing data-driven experiences, and developing user-centered mindsets and skills within organizations.

Ann is the founder of Bird, a coaching platform for everyday runners, that was a member of TechStars 2020 and acquired in 2023.

Ann lives in Chicago with her family and their two dogs, Ruthie Bader Ginsburg and Cosimo de' Medici.

Ann Conway

Design Strategy
Noel Franus

Noel is a San Francisco-based research and design leader. He helps organizations frame their opportunities for innovation; leads cross-disciplinary teams to hatch impactful ideas; and guides the creation of digital products and services that help people and companies grow.

Noel was previously Executive Creative Director with R/GA, VP product and design with Zelle, and VP user experience with Crispin Porter & Bogusky.

Noel Franus

Design
Tarah Knaresboro

Tarah is a designer specializing in research, strategy, and conversational interfaces. She loves digging into complex, human-oriented problems, and emerging with elegant solutions on the other end.

Previous roles include Director at Grand Studio Design, Design Director at Renalis Health, and VUI Design Director at Wolters Kluwer Health.

She lives in Phoenix, AZ with her pit mix Leona and tomato garden. She has a 1-0 amateur MMA fighting record.

Tarah Knaresboro

Design Strategy
Bianca Falcão

Bianca is a graphic designer with a focus on service design. Bianca has a systems view of all the projects she works on, using her expertise in research methods and visual design to make complex ideas tangible and easy to communicate.

Bianca lives with her cocker spaniel Meg, and is pursuing her MFA in Service Design from Savannah College of Arts and Design.

Bianca Falcão

Design
Karen Remsen

Karen is a UX Researcher with a background in UX Design, and so she's a natural fit on integrated teams. Her favorite part of her work is bringing clarity to complex design and business questions and giving product teams the insight they need to move forward with confidence.

Karen lives in Chicago with her husband and balances UX research with her career as a visual artist.

Karen Remsen

UX Research

What it's like to work with us

We're passionate
The word clients use most is “fun” - what can we say? We love this work and we bring our energy and our A game to every meeting.
We're super collaborative
We’d rather work with your team as a force multiplier than to work on our own and deliver a deck with the results. What this looks like is involving your team members in research, ideation, testing, synthesis, and asset creation as much as they are interested and able to participate.
We shine at facilitating workshops with diverse stakeholder to win alignment and buy in, and model a user-centered process for the organization.
We're mega synthesizers
There are a lot of strategists out there, and a lot of designers, but not a lot of people who can ladder from opportunities and business goals down to specific user interactions, and back up again. Our secret sauce is making complex, messy information clear and actionable for different types of people.

What we value

Interesting Work
Meaty problems we can jump into and big ideas that we can fall in love with.
Good people
Clients and colleagues that are as engaged as we are in the problems we’re solving.
Empathy
Businesses that truly care about customers and their needs, and don’t just pay lip service to user-centered design.
Trust in the process
We’re comfortable with ambiguity and complexity - don’t worry, we’ll get to clarity if you’ll do the work with us.
Loud laughers, napkin sketchers, recipe savers, and trivia team members
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© Amplify — Made by
Rachel Cutler Design