Blog
Thoughts, resources, and current work from the Amplify team.
What customer data you should be collecting to create meaningful personalization
Amplify's research framework for assessing business and user value
How to use the loyalty building block of reciprocity in your CX strategy.
Brands often spend too much time on the mechanics of their rewards programs, and not enough time designing the experiences that develop emotional connections with customers.
3 ways to improve your interview questions to get better insights
How we used the LCD approach to define target users and product requirements in six weeks.
Best practices in using a UX diary study, from my time as a researcher at Meta
