Does this sound familiar?
- Your organization collects lots of customer data, but is not always sure how to use it
- You’ve launched personalization strategies, but they haven’t changed user behavior or met business goals.
- Your segmentation data can’t meaningfully tell customers apart, so even personalized journeys seem generic.
Watch the recording of this webinar to learn how to improve your customer experience and deliver better personalization by focusing on the data that matters most.
What you’ll learn:
- How to define differences in shopping needs and human characteristics that can meaningfully tell customers apart
- How to build a rich data profile that can narrowly identify target customers among all omnichannel traffic
- Where and how to gather the contextual and attitudinal data you need for better personalization in the customer experience
About Ann
Ann is the founder of Amplify and has a background in product innovation and service design. She is experienced in leading research and strategy projects on complex questions, designing data-driven experiences, and developing user-centered mindsets and skills within organizations.
Ann is the founder of Bird, a coaching platform for everyday runners, that was a member of TechStars 2020 and acquired in 2023. Ann lives in Chicago with her family and their two dogs, Ruthie Bader Ginsburg and Cosimo de' Medici.
