Customer experience data map

Who it’s for

Retailers who want a better understanding of all the data collected or generated in their customer experience in order to make decisions on how best to use it or what other data to collect.

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How it works

Amplify documents all the data points that are captured from customer interactions, store technologies, marketing engagement, and digital traffic sources on an annotated customer journey map.

This service can be combined with Differentiated Journey Design to define target customer profiles and identify key data points that are not collected in today’s experience.

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Why it is different

Often, stakeholders in product, design or business roles are responsible for planning data-driven or personalized customer experiences but don’t have a good understanding of the customer data the brand currently collects.

Amplify brings data fluency to more people in the organization, which leads to more collaborative decision-making on data and product strategies.

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How it drives growth

Mapping the customer data collected can reveal opportunities to solve user pain points, increase staff efficiency, and make shopping experiences more intuitive using data the company already has.

When combined with Differentiated Journey Design, this service also helps retailers identify what data they are missing that could identify key groups and deliver meaningfully personalized experiences that increase conversion