Customer experience engineering

Who it’s for

Retailers ready to design new shopping journeys, omnichannel experiences, or digital products that meet specific business goals, such as increasing conversion, repeat visits, average order value, or staff selling effectiveness.

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How it works

We help teams zero in on who their target users are and what they need, and what behaviors and KPIs are that the new experience will drive.

We then translate customer and business insights into ideas for solutions, including new customer touchpoints, technology interactions, store environments, and work processes.

Our team excels at qualitative research with customers and staff to test and refine concepts into viable experiences that delight users and create seamless paths to what they want.

We also can design quantitative experiments with real customers in the wild to measure whether new interactions and experiences change behavior and meet the target KPIs to inform product and business requirements.

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Why it is different

Amplify does not just create wireframes for a product, we take a holistic approach to the end to end journey - including the paths into and out of the funnel, how customers cross digital and physical channels, and what staff need to deliver an ideal experience.

We always design for omnnichannel, and consider how to implement the new experience from all sides of the business.

This service is also unique in that it focuses on how the experience will drive business results from the very beginning. We engage stakeholders from across the business to clarify the specific outcomes they want to see, and incorporate testing of those variables to give the organization data they need to make decisions.

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How it drives growth

This service delivers ideal future journeys and interactions that not only improve the customer’s experience, they are designed to produce the behaviors and outcomes the business needs to grow.