Personalization performance testing

Who it’s for

Retailers who have personalization products and strategies in market and who want to better understand quantitative metrics and measure the real impact on the customer experience.

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How it works

Amplify digs into the quantitative metrics of personalization features and journeys, and designs qualitative research activities to gather insights behind customer behavior.

The kinds of questions this service can answer include:

• Are customers being correctly tagged as segments, and are the right personalized journeys and results being delivered?
• Are personalized experiences relevant, meaningful, and actionable for customers?
• What drives customers to act on personalized experiences and convert (or not)?
• What is the value of personalization features, and how do they change the customer experience? What is missing?

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Why it is different

Often retailers invest in personalization across the customer journey, but don’t have good ways to measure their impact post-launch. Sometimes, missing data or flawed models can mis-tag customers or deliver irrelevant results that hurt the customer experience.

Retailers track detailed funnel metrics, but few combine those with qualitative feedback and behavioral experiments to understand the real impact of personalization for shoppers.

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How it drives growth

Personalization Performance Testing is an efficient way to make informed decisions about investments in personalization products and strategies and avoid building products that don’t drive the intended results.